Oct. 6, 2021

There Is More To Beauty Than A Bottle With Tina Hedges - CEO And Founder Of Loli Beauty

There Is More To Beauty Than A Bottle With Tina Hedges - CEO And Founder Of Loli Beauty

The global beauty industry costs about 592 billion. An astounding figure that reflects how people, especially women, buy into anything that reflects beauty, and most of the time these products are harmful for our planet.

Tina Hedges, saw the flaw in this side of the beauty industry. With a crisis in health and a crisis in consciousness - came the birth of LOLI Beauty. The world’s first zero waste, organic, food-grade approach to beauty.  

In this episode, Tina shares to us her journey from working with global beauty companies to creating her own company that aims to change how we see beauty through stirring up a clean and conscious change.

In this episode:

[3:49] Looking back at a pivotal moment in her childhood.

[7:20] Tina experienced an out of body phenomenon when she drowned in a pool at four years old. 

[8:54] In her 30’s, she started to work with different teachers and healers to help me understand how to harness her psychic or intuitive powers.

[9:59] Starting LOLI from nothing.

[12:50] In 2016, Tina received an email from a famous venture capitalist telling her that natural clean skincare will never take off.

[15:53] The global beauty industry costs around 592 billion, that means a lot of plastic is being used just for packaging.

[17:57] Working with big beauty companies led her to a moment where a crisis in health collided with a crisis in conscience.

[18:58] Tina started experiencing allergic reactions that made her decide to throw away all the beauty products she’s using.

[20:57] Going back to her roots and relearning to blend her own products, which she learned growing up in Jamaica.

[22:34] Consumerism in the beauty industry makes you buy things you don't need that aren't good for the planet.

[23:04] Plastic is a danger to our planet. 

[24:18] In 2005, she started looking into sulfate free and vegan shampoo.

[27:15] Before it became mainstream, Tina was already doing juicing, cupping, detoxifying and acupuncture.

[28:06] In 2015, came the idea of creating a brand made from fresh food grade organic ingredients.

[28:41] Thinking of a brand name.

[33:15] The dark night of the founder's soul.

[34:30] The best way to catch a bus is to miss the bus.

[37:31] Finding the balance in making small changes.

[41:09] Small changes can make a difference.

[46:02] Experiencing first hand the benefits of natural ingredients.

[49:32] Best seller products, and how to use them.

[58:15] Vision for LOLI.

[1:00:27] Coming up with the ideas and the recipes.

[1:02:46] Researching and looking at upcycle food grade ingredients led to a discovery in France.

[1:04:11] Harmony in color.

[1:05:05] Bringing the sustainable food grade organic source from all over with love onto our skin, into our energy into our souls into our body.

[11:11:23] Despite Covid, opportunities can still open up for you.

[1:13:54] Don't take no as a no, because a no can become a future.

About Tina Hedges

Tina Hedges is the founder and CEO of LOLI Beauty. The world’s first zero waste, organic, food-grade approach to beauty. LOLI is short for Living Organic Loving Ingredients. From experiencing a crisis in health and a crisis in conscience, Tina came to the idea of LOLI.

Connect With Tina

On her website


Join My Second Wind Facebook Group